Hungry for connection, not just clicks?

I’ve got the right words and strategies for that.

What’s on the menu:

Dynamite copy that kindles curiosity, connection, & conversions.
Don't settle for clicks & likes when you can build belonging.

You’re already changing lives;
I’ll elevate the way you do it.

We’ll be a great team if…

  • You’re dedicated to the glorious, messy process of serving and investing in (extra)ordinary human beings.

  • You’re tired of uninspired, throw-stuff-at-the-wall-and-see-what-sticks copy that’s disconnected from your goals and audience.

  • You’re sure there’s a better marketing method to bridge where you’re currently at and where you want to be in a year (or five).

  • You understand the importance of original content and attention-winning words - but don’t have the time or specialty to craft them.

This is where I wave and offer you a biscuit.

I’m Julie Barcroft, a writer who champions connection and belonging. I write dynamite copy for good humans.

With a diverse slate of writing experience, plus a background in education and advocacy, I’m the ideal teammate to woo your audience, spotlight your value, and cheer on your growth.

Ready to learn more? Here are some things I can do for you.

Kallie Falandays, Tell Tell Copywriting and Tell Tell Poetry

“Julie is an icon. She writes emails you’ll actually want to print out, whips up web copy that can only be described as delicious, and she’s a really nice person. Not a lot of people can say that. I’m on Team Julie. Whose team are you on?”

Whys & Hows

  • Copy is all about action: it’s punchy, lively language that makes a person want to engage with you - whether that’s reading your emails, buying your products, signing up for your workshops (or all of the above).

    Copywriters are magicians behind the curtain, carefully conducting it all.

    I’m not only a writer, though; I also wear the hats of researcher, analyst, and strategist. There’s a whole web of planning that goes into creating copy.

    Content and copy are not the same thing, but they’re close friends and I provide both.

  • The shortest answer is to save you time and limit stress. Unless developing email strategies or writing web copy genuinely enthralls you, why not have a partner deliver those things while you focus on parts of your work that give you life or are most crucial day-to-day?

    Other reasons include:
    1) Profiting from another professional’s fresh take on your marketing
    2) Collaborating with a pro as committed to your success and standards as you are
    3) Knowing your engagement strategies are cost-effective and serve you well long-term
    4) Multiplying the creative ways you build connection…without you having to do all the work.

  • What sets me apart from the average copywriter is:

    1) High standards for genuine value: Nothing I write is just for clicks or inbox clutter. I won’t ever propose a project you don’t need and your audience doesn’t benefit from.

    Every recommendation I make is grounded in results and authentic kinship.

    2) High standards for partnerships: Like you, I’m selective about my teammates in life and business. I work with organizations committed to good, creative purpose and healthy practices.

    3) Honesty about my strengths and humanity: I’m meticulous about what I produce and fully confident in the value I offer. On the rare occasion I do mess up, I own mistakes completely, then fix them. No games or fragile egos here.

    4) Holistic skill set: I’m an experienced writer, editor, and proofreader. My project turnarounds can be faster and more complete because I don’t outsource components that many writers do.

  • Let’s ignite your marketing in 4 simple steps:

    1) You book a free no-stress discovery call. This conversation allows me to learn your pain points, goals, and maybe favorite cereal (if you feel like sharing — but I know you’re busy, so we’ll keep it pretty short).

    Within 24 hours, you have a personalized proposal in your inbox. It details the scope of strategies I recommend, pricing, and timelines.

    2): Now to the action! When the proposal is set, I send a contract + invoice for 50% of the project rate. With that deposit, I get to work — although usually it’s more delighted cackling on my part than what most people consider work.

    3): Your copy, delivered. I send you the complete draft in an editable Google doc; it’s perfectly formatted so all you have to do is paste text into its final home. The other 50% of payment is due at this time.

    4): And to finish? Any final tweaks or adjustments. We want that copy to be crush-worthy.

    Because I’m also a proofreader and editor, though, edits are minimal and more about capturing your tone and nuance than sneaky things like grammar errors.

    Interested in streamlining the process and collaborating for ongoing projects? Let’s discuss retainer options and project bundles.

What’s the Special Sauce?

First and foremost, I’m curious — eager to learn people’s why. Your goals, struggles, and desired outcomes are entirely unique. Though I’m a game-changing solutions-seeker, I first listen for how I can best tell your story to your people. Your needs and why are paramount.

I also bring a joyful, collaborative spirit to any project. I’m responsive, organized, and kind — and committed to stellar quality in everything.

When you partner with me, you get:

  • A copywriter, editor, and proofreader — saving you time, money, and comma wrangling.

  • A thoughtful strategist with the expertise and creative problem-solving to deliver results.

  • A professional who shares your exceptional standards for quality and ethics. No need for fear-mongering or pushy sales tactics to see exciting growth.

  • An ambassador experienced in connecting with different stakeholders, so whether you need copy for customers or fundraising letters for sponsors, I deliver.