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Email Strategies
Highly-strategized emails add value — not clutter — to your audience’s inbox. They are also one of the simplest ways to build trust and create cohesion among parts of your brand.
Let me take this piece of output off your plate and design mini-masterpieces from subject line to closing. It is possible to be excited about, instead of dreading, more email. I’ll show you how.
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Case Studies
Want to show off a project or company success? Bring a writer on board who understands narrative, nuance, and the unmatched power of a story told well. I also have processes in place to make voice of customer research a snap.
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Course Design & Strategy
If you have wicked industry knowledge and the urge to share it - but can’t quite translate your expertise into a marketable course - let’s chat.
In addition to 10+ years designing my own online courses, I’ve partnered with coaches and mentors outside of higher ed to punch up their content, maximize module flow, and custom design course files.
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Direct Response Copy
When audience attention matters most, don’t settle for snoozy. Let’s shepherd your leads into loyal fans.
Whether you need a sleek landing page or opt-ins for your mailing list, we can leverage surface-level exposure into real engagement.
Need a video sales letter or original digital content? I know just how to make your videos sing (even if there’s no music).
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Blog Posts
Blogs create long-term traffic and exposure for you, using the robust power of storytelling in ways that short-form copy can’t always match. SEO magic is part of my toolbox, so whatever I create is like honey to Google’s algorithm.
Additionally, you’re partnering with a highly dedicated researcher. Whatever digging and top-notch information is needed to achieve your outcomes, I embrace the process with fervent nerd joy.
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Retainers Services & Packages
Having one person craft your authentic brand voice creates satisfying, cohesive engagement for your audience — and it takes a LOT of work off your plate.
Bundles also mean streamlined scheduling and rates that reward your multi-project status.
I love a good copy smörgåsbord — let’s cook up what works for you!
Clay Manley, Speakeasy Sales Copy
“People (and particularly copywriters) like Julie don't grow on trees. She's skilled, she's strategic, and she cares—which if you ask me, checks every box that most don't.
She can tackle diverse projects and niches. Match and inject voice in all the right ways. And she solves problems, rather than pointing them out. That's why I hired her myself. And am thrilled to refer her to you.
If you want to work with a collaborative copywriter who's anything but average, give Julie a shout.”
Services & Rates
My project baseline is currently $500.
I’m happy to chat about your specific budget and provide transparent rationales for any quote. Don’t see what you need above?
Let’s talk!
With collaborations of any length or complexity, you can expect:
A no-stress strategy call where I come with my problem-solving hat on + preliminary brand research in hand
In-depth market and competitor research to optimize your unique industry positioning
Guaranteed delivery on established deadlines
A complete round of revisions/edits for crush-worthy final copy
You may be asking…
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77% of internet users read blogs, and websites with consistently updated posts have shown increased traffic up to 434%!
Blogs also establish long-term web authority and customer relationships — and with a one-time upfront cost, each post delivers value beyond the short shelf life of individual paid ads. Most importantly, the use of search engine optimization (SEO) helps your web presence gain relevance in the omnipresent eyes of Google.
These seemingly small morsels add up to a lot of exposure and growth.
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Email fatigue is real — but if it’s hard to imagine your audience being excited about opening one more message, you haven’t found the right copy strategy yet.
Email gives you valuable metrics for what your target clients want more (or less) of, and effective words can make all the difference between a quick delete or pleasant perusing.
The best part about a thoughtful email presence? It’s not subject to the whims of social media algorithms. You meet your audience in their “virtual living rooms” without being at the mercy of a metaverse.
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This one probably seems obvious, since your web presence, and the story you tell about yourself there, is crucial.
I have lots of strategies to help boost exposure and engagement, though: we can conduct a site audit and discuss opt-ins, dynamic pages, and ways to more vividly broadcast all the magic you bring to the world.
Let’s get you more connection — not simply more clicks.
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If using a script for your videos sounds stuffy or unnecessary, I’m excited to show you the difference a carefully-crafted plan can make. We’re not talking glassy-eyed teleprompter speeches, here — just seizing every opportunity to offer your audience visual and verbal treats.
You may not have decided what copy is more effective as text vs. a short video. I can help you sort this out and produce a script that matches your specific needs — and makes viewers want to connect with you in other ways besides passive watching.